Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
As an Amazon instant bestselling author, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand teaches what it takes to become a powerful "influencer." She redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding and reveals the proprietary Brand Matrix that gives entrepreneurs directions to discover their own authentic and competitive brand.
Laura has been an adjunct professor for six years teaching marketing and music business at multiple colleges and universities. She earned a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.