Board of Directors

Norm Smallwood, MOB

norm smallwood headshot

Board Member

Norm Smallwood is a recognized authority in developing businesses and their leaders to deliver results the right way. His current work relates to increasing business value by building organization, leadership and people capabilities that measurably impact market value.

In 1999, Norm co-founded The RBL Group with Dave Ulrich. His current work relates to sustainably improve the customer and employee experience to measurably increase business outcomes. This is accomplished by partnering with clients to integrate strategy, organization design and capabilities, customer brand experience, leadership, and HR practices. Success is defined as increased confidence in the future by investors, customers and employees which translates in publicly traded firms to greater market value.

In 2010, the Harvard Business Review recognized Norm as doing “innovative and ground-breaking work on effective leadership.” Norm has co-authored eight books: Real-Time Strategy, Results-Based Leadership, How Leaders Build Value, Change Champions Field Guide, Leadership Brand, Leadership Code, Leadership Sustainability and Agile Talent. He has published more than a hundred articles in leading journals and newspapers including Harvard Business Review, Washington Post, Forbes and Financial Times and has contributed chapters and forewords to multiple books.

Norm has been a frequent blogger on HBR Online where his blog on Personal Leader Brand was highlighted as one of ten most read of that year. He was a faculty member in executive education at the University of Michigan in the Ross School of Management for three years.

Prior to co-founding the RBL Group, Norm was a founding partner of Novations Group, Inc. where he led business strategy, organization design, and human resource management projects for a wide variety of clients spanning multiple industries. Before this, he was an organization development professional at Procter and Gamble in a start-up business in Georgia and an organization consultant in Calgary, Alberta with Esso Resources Canada.

In 2019, he received a lifetime achievement award from Utah Business Magazine. In January of 2019, Norm joined the HRCI board.

On the family side, Norm and his wife, Tricia, are the designated leaders of Freddie, a Grand Champion Great Dane along with two cats, a large school of koi fish and an assortment of delightful children and grandchildren.
Contact him at board@hrci.org.