Kendal
Callison, director of International HR for Tableau Software, holds the Human
Resource Management Professional (HRMP) and Global Professional in Human Resources (GPHR)
credentials from the Institute. Recently, she shared her thoughts on navigating
cultural differences in the workplace for an article, ‘Avoiding Culture Clashes
in International Business,’ in the Winter issue of our Certified
magazine. Below is a case study she shared with us about how she was able to
create an effective working group from a team of people from across the globe
and from multiple cultures.
Lesson Learned:
A Case Study in Creating Effective
Communications for a Disperse, Multicultural Team
By Kendal
Callison, HRMP, GPHR
Director of
International HR
Tableau Software
I supported a large, multinational
group with representatives from the United States, Europe, Asia Pacific and
Latin America, who would meet face-to-face once per quarter. After a series of ineffective meetings, which
most often digressed into conflicts on various meeting topics and attempts at
related resolution, it became clear that there needed to be an intervention of
some kind.
I felt the ineffective meetings and
not accomplishing team goals were symptoms of an underlying issue related to
differences in culture and styles of verbal and non-verbal communication. I’ve
learned in my years in the field of international HR that cultural differences
can pose significant challenges to multinational corporations, as all
nationalities reflect unique characteristics that must be understood (including
deadlines and value placed on time), and knowing what to do is as important as
knowing what not to do.
In
this particular situation, I wanted to:
·explore
the role of verbal and non-verbal communication in working with others across
cultures
·explore
roadblocks to inter-cultural effectiveness
·consider
perspectives and skills that strengthen relationships
I
chose to focus on a teambuilding session and began with a comparison between:
·North
America
o we
grow up focusing on work experience (think of the young ages we were when we
had lemonade stands, started babysitting, taking our first jobs) and gain
experience in acting independently, planning, managing time and money
o we
have expectations to negotiate tasks, time and budget
o we
tend to be willing to take personal responsibility and to seek assistance as
necessary
·almost
the entire rest of world
o
stronger
group and relationship orientation
o
more
formal and less outspoken
o
slower
to trust and less optimistic
o
less
confident and willing to take individual responsibility
o
less
tolerant of risk
o
non-verbal
communication is at least as important as verbal
o
different
amount of touching and eye contact
o
distance
between people while engaged in conversation
o
motions
and signals differ
o
tone
of voice
I then focused on what business
functions are influenced by culture…
·planning,
organizing, leading, decision-making, motivating, negotiating
·meeting
style
·customer
service
·conflict
resolution
…as
well as how communication preferences are influenced by culture:
·direct
– indirect
·explicit
– implicit
·informal
– formal
·public
– private
·analytical
– intuitive
In doing this research, I learned and
shared with the group a potential way to increase our team effectiveness could
be to focus on three main areas during our quarterly meetings:
·Listening
(receiving messages from others)
·Delivering
(sending messages to others)
o
Speak
slowly, use textbook English without slangs, idioms or sarcasm
o
Regularly
summarize and confirm understanding
o
Recognize
non-verbal clues to understanding / perspectives
·Email
(written communication)
o
keep
it brief
o
be
mindful of participants whose first language is not English
o
organize
for clarity
o
attach
appropriate background information
o
focus
on reporting and confirming rather than debating and discussing
o
don’t:
§
use
slang, idioms, sarcasm or make jokes
§
expect
an instant response
I
also identified effectiveness of delivery modes:
·Email
·voice
mail
·phone
call
·video
conference
·face-to-face
On a scale of low to high as it
relates to:
·strength
of relationship and rapport
·importance
of message
·telling
and reporting versus listening and discussing
I took my findings to the team and
asked that they implement my recommendations for how we communicated with one
another. With this increased awareness and once the team started using the new
tools to communicate more effectively and
respectfully, we found quick success because we were able to accomplish
real work that was impactful to the business instead of constantly being mired
in conflict and misunderstandings.