As a certified professional, you already know the value of HRCI certification for your daily work and “big picture” development. You know that your certification contributes to the overall success of your organization’s HR function. Do the top HR executives know it, too?

HRCI is focusing its strategic marketing efforts to reach senior HR executives. It is critical that these decision makers realize and embrace the advantages of certification for their entire team.

While the Institute works with a marketing firm, you can support the core messages in contacts with your organization’s top HR leaders. The HRCI marketing campaign focuses on three themes. You might find ways to incorporate the related messages into conversations, memos or presentations that reach senior HR executives.

Theme: History, Credibility, Stability

• For 30 years, HRCI-certified professionals have demonstrated mastery in the HR principles and disciplines necessary to meet the needs and challenges posed by an evolving business landscape.

Theme: Certification is an investment in your HR department and an investment in your organization.

• Having HRCI-certified staff signifies an investment in getting the most out of your HR department to ensure that all employees are working toward common goals.
• Make a strategic investment in your organization by investing in your HR department. Encourage all your HR staff to become certified professionals through HRCI to ensure that you have knowledgeable and tested HR employees handling the issues important to ALL your employees.

Theme: Demonstrated Knowledge

• The hiring decisions your HR staff makes are critical to turning your business plan into business success. HRCI certification means your staff has the demonstrated knowledge to define and achieve your goals.

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